Picking the Fruit

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

According to the graph above there is a high chance that you’re reading this on an iPhone.

But ask yourself — why do you own an iPhone? What drew you to investing in Apple over the rest?

It’s been proven that other products are in fact better quality than the iPhone. We’ve even experienced allegations that the company has been slowing down old phones.

But there’s beauty in simplicity. The ease of use is more important than the product itself.

There is value in status. The fact that a green text bubble is looked at as undesirable shows how strong a product can influence a generation.

There is an emphasis in community. Their stores double as a tech playground — remember being in the mall back in middle school?

Brands like Apple, Supreme, and Nike keep growing because they focus on you.

It’s selfish to make something for an audience that they don’t want. It’s why thousands stay in line for hours just to buy the new iPhone and not the Google Pixel.