M.V.A.

“Often, we make the mistake of focusing on too broad an audience. Obsessing about the minimum viable audience forces us to make something that’s truly better. But once we identify those we seek to serve, broadening access is a powerful way to add impact.”

“Will you run ads for Modern Analects?”

The short (and polite) answer is never.

To date, there are 347 followers on Modern Analects’ Instagram page.

That is the audience I am trying to serve.

Before you can market an idea to 10,000 you must make sure 10, 100, and 1000 people believe your idea is worth talking about.

Every post, every tweet created is promoting an idea that you give me permission (by following) to speak on.

Not one time I asked anyone to follow Modern Analects — you opted in to hear a message.

I thank each and every one of you… hopefully something I’ve said has given you insight to improve some facet of your life.