Getting Wealthy vs. Staying Wealthy

And the story of a $700 million water brand

Welcome to another edition of The Scroll — the newsletter that'll make you more well rounded in less than 10 minutes.

SOME GOOD NEWS: Excited to announce that I'll be participating in Beehiiv's Newsletter XP cohort this week.

Our first meeting was last night and was able to connect with some of the most prominent newsletter writers and content creators around.

Something to Read: 5 minutes

Getting Wealthy vs. Staying Wealthy

An excerpt from the book The Psychology of Money

Good investing is not necessarily about making good decisions. It’s about consistently not screwing up.

There are a million ways to get wealthy, and plenty of books on how to do so.

But there’s only one way to stay wealthy: some combination of frugality and paranoia.

And that’s a topic we don’t discuss enough.

Let’s begin with a quick story about two investors, neither of whom knew the other, but whose paths crossed in an interesting way almost a century ago.

Something to Watch: 10 minutes

How Liquid Death's Founder Started A $700 Million Water Brand

Idea behind Liquid Death came after founder (Mike Cessario) noticed band members had water inside of their Monster Energy cans on stage.

Since it's founding in 2019, Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022.

One of my favorite brands as of today... took something boring and made it cool.

A Song to Listen to: 

Axian - Seasons Change

Listen to this track and others on our Spotify Playlist: La Fórmula

A Tweet to Think About:

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Have a greatweek everyone.