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Energy Drinks and MBAs
Lessons on marketing
It’s a new week which means a new Monday Scroll is coming at you.
Dust off that hangover if you have one and lets get into it.
Something to read:
One of the biggest feats in marketing history cost $50 million dollar and took seven years to create.
Called the Stratos Project created by Red Bull, featured a man falling from 24 miles up in the sky, unmanned in fact, all to market an energy drink.
Economists estimated that Red Bull derived $6 billion in value from the Stratos project in the form of exposure to date.
And through the 90 second video, there was not one can of Red Bull…
Read more: The Mythology of Red Bull
Something to watch:
We tend to not know the value of something until after we either lose it or earn it.
And in this case co-founder of Paypal, Peter Thiel gives his $0.02 on the true value of an MBA.
Apologies for anyone currently getting theirs.
A song to listen to:
Listen to this track and many others on The Playlist by Modern Analects
A quote to think about:
Andrew Carnegie on the importance of the little tasks in front of you:
“There’s nothing shameful about sweeping. It’s just another opportunity to excel—and to learn. But you, you’re so busy thinking about the future, you don’t take any pride in the tasks you’re given right now. You just phone it all in, cash your paycheck, and dream of some higher station in life. Or you think, This is just a job, it isn’t who I am, it doesn’t matter. Foolishness. Everything we do matters—whether it’s making smoothies while you save up money or studying for the bar—even after you already achieved the success you sought.”