Digital Country Clubs

Paying for online friends is a lifehack.

“The Internet is just a world passing around notes in a classroom.”

Jon Stewart

Country clubs are a mix of social prestige and some common ideology.

It’s a “we belong here because of ___ and you don’t.” type of mentality.

People gravitate towards this type of scarcity. It’s the reason Supreme is so successful.

Community has evolved now into digital relationships. Country clubs went digital connecting millions with the same interests.

Since the beginning of the pandemic I’ve been part of an online country club with about 3000 creators from across the globe.

The $100 fee (at the time) was well spent in hindsight as I’ve learned more in 10 months than four years in undergraduate studies.

I had the fortune to speak 1 on 1 with two members of this digital club over the weekend and below are some takeaways I felt were worth sharing:

Neus Vich: Motion Designer (Bogota, Colombia)

  1. Avoiding burnout is being content with the progress you’ve made and being patient with what’s to come in the future. Unplugging keeps your circuits from being overworked. Do nothing, watch Netflix, enjoy a glass of wine, it’s ok.

  2. Imposer syndrome is a sign that you’re in the place you dreamed of before. It’s a period of self doubt that must be erased from your mind. Remember that there are people less qualified than you who have what you want. How? It’s because they decided to believe in themselves.

  3. Discipline matters most in times where motivation doesn’t exist. Publish even when you don’t want to. Workout on days where you want to press snooze. Cook when you’re feeling like fast food.

Catra Darusman: Accelerator Founder & Visual Teacher (Jakarta, Indonesia)

  1. Copying is a form of flattery, we’ve been taught as children that copying is bad and should be avoided. If you copy — cool, now make it better. If someone copies you — even better, it means you had an idea worth replicating.

  2. Consume less and create more: There are only so many books you can read about business before you start a business. Does it make sense to read a book on how to ride a bike or fall down several times while learning how to?

  3. The most successful brands and companies are community first and product second. Brands such as Apple, Tesla, and Patagonia use brand loyalty as a growth hack — you can too.